For the first time in history, the American workforce includes employees from five generations… including the youngest one, Gen Z! Research has proven that each generation has different consumption patterns and demand for snacks, causing the need to make adjustments to merchandising approaches and product sets. This webinar will take a deep dive into the changing customer environment and how to modify historical snack merchandising to meet evolving consumer demand. Topics will include macro-trends in US snacking, changes to your merchandising approach, the “new” generations of customers, product selection, shelving presentation, and product placement.
Brad Bachtelle, President, Bachtelle and Associates