Item Detail - Webinar Recording: Millennial Food Purchasing Decisions

Webinar Recording: Millennial Food Purchasing Decisions
Webinar Recording: Millennial Food Purchasing Decisions
Millennial Food Purchasing Decisions and Current Trends Do the purchasing decisions of Millennial households, headed by those born after 1980, differ significantly from the rest of the population? Evidence shows that Millennials exhibit a higher preference for convenience than do other generational cohorts when making food-at-home purchases, with the largest budget shares going to food categories dominated by ready-to-eat foods. This webinar recording discusses this and other trends in Millennial households' food purchasing preferences, while also providing background on how the food retail landscape is evolving over time.

Speakers:
Annemarie Kuhns, Economist, USDA
Michelle Saksena, Economist, USDA
Non-member price: 79.00
39.00
You save: 50.6%

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