This three-part webcast series will guide sales specialists in the elements of successful prospecting, positioning their operation for high growth potential. The topics covered on each day are detailed below. Attendees will leave with actionable tools, frameworks, and strategies they can implement immediately to generate more opportunities, improve follow-up, and create a more predictable sales pipeline. Upon completion of the series, sales personnel are encouraged to continue their training on the entire sales journey via NAMA’s Selling Convenience Services online course.

Part One: Building the Foundation

• Why most operators struggle with prospecting and pipeline consistency.
• Creating your Dream 25 target account list.
• Identifying ideal customer profiles and high value verticals.
• Developing a daily prospecting routine that drives results.
• Setting activity goals that lead to predictable growth.

Part Two: Generating Opportunities

• Multi channel prospecting strategies including phone, email, LinkedIn, and referrals.
• How to break through the noise and reach decision makers.
• Creating messaging that generates conversations instead of resistance.
• Following up effectively without becoming a nuisance.
• Turning cold prospects into qualified opportunities.

Part Three: Managing and Scaling the Pipeline

• Building a simple pipeline management system.
• Using CRM tools to improve follow up and accountability.
• Understanding key sales metrics and conversion rates.
• Prioritizing opportunities for maximum ROI.
• Creating a repeatable growth engine that scales with your business.

Speaker:
Patrick McGinty, Founder of VendVue