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Mastering Micro Markets
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Micro Markets are an innovative and expanding retailing channel that includes automated self-service, in an unattended payment environment, that is directly linked to the vending industry. It is for this reason that the NAMA® has recognized Micro Markets as one of its focus channels along with vending, foodservice, and refreshment services. As an independent and distinctly separate market channel, NAMA has identified business guidelines to assist operators in achieving competitive advantage, improved productivity, and enhanced profitability. NAMA’s Mastering Micro Markets manual includes a variety of operational considerations, market requirements, industry metrics, and critical benchmarks. The chapters of this text focus on micro market merchandising, inventory/warehousing, pricing, promotions, route management, product selection, payment technology, surveillance networking, digital signage and more. Also included in this extensive publication is a checklist of micro market criteria, glossary of terms, and sample micro market configurations.
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